{"id":711,"date":"2022-02-28T07:47:00","date_gmt":"2022-02-28T15:47:00","guid":{"rendered":"https:\/\/www.invictuscc.edu\/?p=711"},"modified":"2022-01-10T11:04:58","modified_gmt":"2022-01-10T19:04:58","slug":"4-barbershop-marketing-ideas-to-help-attract-more-clients","status":"publish","type":"post","link":"https:\/\/www.invictuscc.edu\/es\/blog\/4-barbershop-marketing-ideas-to-help-attract-more-clients\/","title":{"rendered":"4 Barbershop Marketing Ideas to Help Attract More Clients"},"content":{"rendered":"<p>Barbershops are important. No matter what community you are a part of, plenty of people rally around the barbershop to improve their style and communicate with friends. The culture of the\u00a0<a href=\"https:\/\/nypost.com\/2020\/09\/05\/why-the-culture-of-black-barbershops-is-so-important\/\">black barbershop<\/a>\u00a0is particularly vibrant and is often considered a pillar of the community.\u00a0<\/p>\n\n\n\n<p>However, if barbers want to do well, they can&#8217;t just rely on their cultural status. They need to come up with marketing ideas that are just as wonderful as their barbershop skills.&nbsp;<\/p>\n\n\n\n<p>Looking to learn a bit more about barbershop marketing? You&#8217;ve come to the right place. This article will walk you through some things you should work into your marketing plan.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Make a Logo&nbsp;<\/h2>\n\n\n\n<p>We understand that there&#8217;s a culturally iconic logo for a barbershop already \u2014 the barber pole. However, a barber pole simply lets people know that you are, in fact, a barbershop \u2014 it doesn&#8217;t let you stand out from others.&nbsp;<\/p>\n\n\n\n<p>The 21st-century barbershop needs its own unique logo, fit to your own style and personality. Seek out an artist who can create a great, simple logo for you, that will help distinguish you from the other barbers out there.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Make a Website&nbsp;<\/h2>\n\n\n\n<p>You might be surprised to learn that&nbsp;<a href=\"https:\/\/www.pcmag.com\/news\/why-so-many-smbs-still-dont-have-websites#:~:text=The%20survey%20polled%201%2C250%20small,don't%20have%20a%20website.\">almost a quarter<\/a>&nbsp;of all small businesses do not have a website. It&#8217;s a bit of a hassle to get one up and running well, but once you do, you&#8217;ll assert yourself head-and-shoulders above the competition.<\/p>\n\n\n\n<p>After all, the majority of small businesses with websites are likely e-commerce sites, restaurants that deliver, etc. Barbershops are run completely in person, so the percentage of barbershops that have websites is probably&nbsp;<em>significantly lower.&nbsp;<\/em>This means that simply by creating a website you&#8217;ll assert yourself above your competition.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. Focus on Social Media Marketing<\/h2>\n\n\n\n<p>The beauty of social media is that&nbsp;<em>you don&#8217;t even have to do all the advertising yourself.&nbsp;<\/em>Creating fun, simple, engaging posts encourages people to share them, which does the advertising for you.&nbsp;<\/p>\n\n\n\n<p>Social media is a great way to interact with your customers. Make posts every week sharing updates about your business, and fill your days with &#8220;stories&#8221; to remind people that you&#8217;re always around.&nbsp;<\/p>\n\n\n\n<p>Another great benefit of social media is the comment section. Answer people&#8217;s questions quickly to be known as the most reliable barber around.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. Network&nbsp;<\/h2>\n\n\n\n<p>Meet local cosmeticians, hairstylists, manicurists, etc to increase your marketing. These people most likely deal with women and have a cultural significance that&#8217;s just as important as that of a barber&#8217;s.&nbsp;<\/p>\n\n\n\n<p>People&nbsp;<em>talk&nbsp;<\/em>to their hairstylists, and a stylist should be able to recommend a woman, a barber for her husband, boyfriend, colleague, or friend. If you&#8217;re the person that this hairstylist knows, you&#8217;re far more likely to increase your marketing.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Understand These Marketing Ideas<\/h2>\n\n\n\n<p>As you can see, there are many creative, out-of-the-box marketing ideas you can make use of to increase your customer base as a barber. Follow these steps, and you&#8217;re far more likely to have success.&nbsp;<\/p>\n\n\n\n<p>Are you thinking about a career as a barber?&nbsp;<a href=\"https:\/\/www.invictuscc.edu\/es\/contacts\/\">contact us today<\/a>.&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Barbershops are important. No matter what community you are a part of, plenty of people rally around the barbershop to improve their style and communicate [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":712,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-711","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>4 Barbershop Marketing Ideas to Help Attract More Clients<\/title>\n<meta name=\"description\" content=\"Having a good marketing strategy is essential to making your barbershop stand out from the rest. 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